Alpha · Live Product · Pre-funding

OHR

Music culture, reconnected.

A platform giving credit, context, and community back to club culture — DJs, labels, artists, and fans.

0→1Web PlatformMusic TechCommunityFounding Designer

Founding Designer · 2024–Present · Live

The Problem

“Club culture runs on invisible labour.
DJs credit producers. Fans discover labels.
But none of it connects.”
01

Producers don't know where their tracks are played

02

Fans can't follow music from set → artist → label

03

DJs lose credit when sets are shared without context

04

Platforms optimise for streams, not relationships

Every set is a map.

OHR makes the connections between DJs, tracks, labels, and clubs visible and navigable.

Tracklist crediting

Every set auto-credits artists and labels

Connected discovery

Follow a track to its artist, label, scene, sets

Direct support

Purchase tracks straight from tracklists

Community profiles

DJs discovered through music, not follower count

Explore how it works →

The hardest problem: making crediting effortless.

The tracklist editor is OHR's most complex UI — a waveform-synced, step-by-step tool that turns a 2-hour mix into a fully credited, linked tracklist.

ohr-fm.vercel.app/mixes

ohr-tracklist-editor

Waveform sync

Click to timestamp, no manual entry

Artist autocomplete

Linked to Discogs database

Rekordbox import

Paste export, timestamps preserved

Try the tracklist editor ↗

Share your mix in 4 steps.

OHR pulls directly from SoundCloud — artwork, description, and title come with it. No duplicate work.

01

Connect SoundCloud

Authenticate once, access all your sets

02

Select your mix

Pick from your public SoundCloud library

03

Add your tracklist

Sync timestamps with the waveform

04

Publish & get credit

Live on OHR, linked to your profile

My Role

Founding Designer, 0 to 1

As founding designer I was responsible for product vision, information architecture, design system, and the shipped interface. I worked directly alongside the founding team going from concept to live alpha — making every product decision from IA to component naming while keeping scope tight for MVP.

Product vision & information architecture

Full design system built from scratch

Component design & interaction specs

Shipped alpha with live users

ohr-fm.vercel.app

ohr-ui-overview

Built with the community.

OHR isn't built for the music industry — it's built with the people who live in it. From day one, we worked with ambassadors, DJs, and collectives to shape the platform around real needs.

Collectives like BLVSH — a Berlin-based group supporting women, trans and non-binary DJs — help us understand what meaningful credit actually looks like for marginalised communities in club culture.

Become an ambassador ↗

Supported by

C
ClubCommission
M
Music WorX

Supported by institutions that care about club culture

Built from scratch

A system for underground culture

Colour

#6B5FE4

Purple (primary)

#E8FF47

Yellow (accent)

#0A0A0A

Black (bg)

#F0EDE6

Cream (text)

Type

OHR

Geist Black · Display

Components

Primary action
Secondary action
Tertiary / outline
Live status badge
Pre-funding badge

Design challenges

01

Making a graph feel linear

The platform is fundamentally relational. The design challenge was giving users a clear path through complexity — without hiding the connections that make OHR valuable.

02

Credibility in a credible scene

Club culture has high aesthetic standards. The UI had to feel like it belonged — not like a tech startup trying to understand music. Every micro-decision was made with that bar in mind.

03

0 to 1 with a small team

As founding designer I made every product decision while keeping scope tight for MVP. The alpha shipped. People are using it.

Live. Pre-funding. Growing.

Alpha livePre-funding

The platform is live with an early community of DJs, ambassadors, and collectives. We're actively iterating on feedback and preparing for a seed round.

What's next

Mobile app (iOS)

Event and venue profiles

Paid creator tools for labels and DJs

Automated tracklisting (AI)

Follow the connections.

OHR is free and open to the community. DJs, producers, labels, and fans welcome.

Next case study

Airalo
← All work