Music culture, reconnected.
A platform giving credit, context, and community back to club culture — DJs, labels, artists, and fans.
Founding Designer · 2024–Present · Live
These screens show the full product vision across discovery, editorial, community, and creator monetisation. The live alpha prioritised the tracklist crediting engine first. Discovery, social, and monetisation layers are being sequenced based on user feedback and product readiness.
Full Product Vision · Homepage
Homepage — discovery feed, connected scenes graph, editorial content, fair splits revenue model, and featured collectives.
Community & Monetisation · Collective Profile
Collective profile — community radio page showing support tiers, latest sets, tracklist previews, and the community activity feed. Monetisation model: fans support directly, 0% platform extraction.
The Problem
“Club culture runs on invisible labour.
DJs credit producers. Fans discover labels.
But none of it connects.”
Producers don't know where their tracks are played
Fans can't follow music from set → artist → label
DJs lose credit when sets are shared without context
Platforms optimise for streams, not relationships
Every set is a map.
OHR makes the connections between DJs, tracks, labels, and clubs visible and navigable.
Tracklist crediting
Every set auto-credits artists and labels
Connected discovery
Follow a track to its artist, label, scene, sets
Direct support
Purchase tracks straight from tracklists
Community profiles
DJs discovered through music, not follower count
The hardest problem: making crediting effortless.
The hardest problem was making crediting feel like part of the listening experience, not admin work. The tracklist editor is OHR's most complex UI, a waveform-synced tool that turns a 2-hour mix into a fully credited, linked tracklist.
● Shipped in alpha
Mix detail — Warehouse Logic (Techno/Industrial). Every track credited with artist, label, album, genre, and BPM. Live in alpha.
Waveform sync
Click to timestamp, no manual entry
Artist autocomplete
Linked to Discogs database
Rekordbox import
Paste export, timestamps preserved
Design vision vs. shipped alpha
The social layer — a discovery feed connecting posts to music objects — was designed before the alpha launched. The alpha prioritised the tracklist crediting engine first. The social layer ships next.
Design Concept
Social layer concept — designed to connect posts to tracks, DJs, mixes, labels, events, and discovery trails.
Share your mix in 4 steps.
OHR pulls directly from SoundCloud, so artwork, description, and title come with it. No duplicate work.
Connect SoundCloud
Authenticate once, access all your sets
Select your mix
Pick from your public SoundCloud library
Add your tracklist
Sync timestamps with the waveform
Publish & get credit
Live on OHR, linked to your profile
My Role
What I owned
0→1 product structure, UX flows, and interface direction
Core listening, crediting, profile, and tracklist experiences
Design system foundations for a live alpha
Product decisions with founders across scope, sequencing, and MVP clarity
Front-end collaboration and implementation support for a small team
AI IN MY WORKFLOW
How I used AI without outsourcing judgement
OHR was designed under early-stage constraints with a small team. I used AI as a speed layer across exploration, prototyping, and product documentation — closing the gap between product thinking and something testable in the browser.
AI was useful for
Generating first-pass component structures in Cursor and Claude Code
Testing layout and interaction ideas directly in code
Scaffolding screens with Figma Make before refining in Figma
Writing rough acceptance criteria and product notes
Exploring edge cases in tracklist editing, mix submission, and community profiles
Comparing product directions before committing design time
I kept human judgement for
Product direction and MVP scope
Community sensitivity and tone
Visual taste and design quality
Prioritisation — deciding what not to build
Naming, copy, and interaction logic
Tools
Built with the community.
OHR isn't built for the music industry — it's built with the people who live in it. From day one, we worked with ambassadors, DJs, and collectives to shape the platform around real needs.
Collectives like BLVSH — a Berlin-based group supporting women, trans and non-binary DJs — help us understand what meaningful credit actually looks like for marginalised communities in club culture. Ambassador feedback pushed us to prioritise crediting and context before social posting, because discovery without attribution would reproduce the same extractive pattern OHR was trying to solve.
Supported by
Club Commission Berlin
Music WorXSupported by institutions that care about club culture
Built from scratch
A system for underground culture
Colour
#6A5CFF
Brand purple
#F1FF4F
Signal yellow
#0E0E10
Background
#F2F0EB
Text primary
Type
OHR
Space Grotesk · Display
Components
MVP trade-offs
The early product had to prove the core behaviour without becoming a full social platform too soon. I helped keep the alpha focused on the parts that made OHR distinct: mixes, credits, discovery, and the network around music culture.
Prioritised tracklist crediting and mix detail over broad social features.
Kept profiles lightweight until there was enough behaviour to justify deeper community tooling.
Designed around SoundCloud-linked mixes and practical creator workflows before heavier native upload infrastructure.
Used the waveform-synced tracklist editor as the product's trust and differentiation layer.
Design challenges
Making a graph feel linear
The platform is fundamentally relational. The design challenge was giving users a clear path through complexity — without hiding the connections that make OHR valuable.
Credibility in a credible scene
Club culture has high aesthetic standards. The UI had to feel like it belonged — not like a tech startup trying to understand music. Every micro-decision was made with that bar in mind.
0 to 1 with a small team
The alpha shipped with a focused early community. The important proof was not feature volume, but whether DJs, collectives, and listeners understood the value of visible credit and contextual discovery.
Live. Pre-funding. Growing.
The platform is live with an early community of DJs, ambassadors, and collectives. We're actively iterating on feedback and preparing for a seed round.
Product Roadmap
Next: automatic track identification from audio, no manual tagging needed. Plus smarter search across tracks, labels, artists, collectives, and community radios.
Follow the connections.
OHR is free and open to the community. DJs, producers, labels, and fans welcome.